clients ask why "snap-ginger"?

snap

Pronunciation: 'snap

Function: verb
1: to grasp at something eagerly
2: to make a sharp or crackling sound
3: to undergo a sudden and rapid change
    (as from one condition to another)
4: SPARKLE, FLASH

gin•ger

Pronunciation: 'jin-j&r

Function: noun
1 : the spice usually prepared by drying and grinding ginger

Function: transitive verb
1 : to make lively : pep up